About The County Group

The County Group is one of the North West's fastest growing brokers and one of the UK's Top 25 brokers

Read on to find out a little bit more about us, including how we started, what brands come under our umbrella and the secret behind our success.

County Insurance Consultants Ltd are part of Global Risk Partners Limited (GRP), one of the UK’s largest independent insurance intermediary groups. GRP comprises a national network of personal, SME and middle market insurance brokers, leading Lloyd’s and London market insurance brokers, and an Underwriting Division providing a range of specialist and niche insurance products.


Our History

The County Group was formed in 2003 and soon set out on the acquisition trail, purchasing two high street insurance brokerages in the first two years. 

For the next 7 years, we had a focus on organic growth that saw the opening of our two customer contact centres in Crewe and Southport providing quotes and policies for customers across the country coupled with great customer service delivered by our specialist teams. 

In 2011 our Group Managing Director Alastair joined the board and we started executing the plan to “bring insurance back to the community”. With our buying power we were able to revitalise local brands and supercharge the customer offering.

We have not stood still as Alastair has overseen over twenty acquisitions in the last 8 years we now have branches stretching across the North of England and Wales, the Midlands and as far South as Worthing. We employ over 300 employees and handle over £100m of GWP.




The County Group work with a panel of UK’s leading insurance providers and financial lenders. With over 16 years’ experience, our relationships with our partners are second to none. This means that we can negotiate rates and terms on your behalf to help you find a great deal.

Due to our strong relationships with our insurers, we are able to find competitive rates to our clients. 


Bringing insurance back to the community

The County Group is a modern, forward-thinking insurance broker offering a traditional personal service. We work hard to invest in the latest technologies that make our services more accessible to consumers, source high quality policies and strive to keep our prices low.

However, this is also underpinned by the desire to go the extra mile for our clients, treat them as individuals and keep them coming back year after year.


Extensive Product Range

Through over 30 long-established and widely recognised sub-brands, we provide a complete spectrum of personal and business insurance solutions. All our brands have market leading positions and offer expertise within their niche areas.

Some of our most well-known brands include insureTAXI, insureFLEET, JSW Insurance as well as well known high street branches such as Wrexham Insurance, George Williams Insurance and much more. 

Get in touch

If you would like to get in touch with us to discuss your insurance requirements, please don't hesitate to get in touch with our friendly team. Call us on 0333 200 0053 or complete our request for a callback form